Is Adams Idea A Good Golf Brand? – We’ve Reviewed Their Clubs

Adams Golf is a brand that has seen its share of ups and downs.

Since the company’s inception in 1991, their clubs have been used by pros, considered an “afterthought” and just this year, been revamped.

But at the end of the day, a golf club’s worth is tested on the course. I wanted to get to the heart of the matter – past anything the media has to say about Adams Golf. So I went out and tested some of their most popular clubs. Find out everything you need to know about Adams Golf in the following brand review.

A Brief History of Adams Idea Golf

Adams Golf Inc. was founded by Barney Adams after his previous employer, Preceptor Golf, shut down in 1988. The company gained notoriety after it became affiliated with Hank Haney who would go on to become Tiger Woods golfing coach.

In the late 1990’s and early 2000’s Adams Golf Inc clubs were being endorsed by some popular figures in the golf world. This caught the attention of Taylormade who acquired Adams Golf Inc in 2012. Taylormade owns Adams Golf to this day and just this year, the entire line of Adams golf clubs has been revamped.

Who Makes Adams Idea Golf Clubs?

Since 2012, Taylormade has been the owner of the Adams Golf Inc. brand. It should also be noted that Taylormade itself is owned by Adidas. Production of Adams Golf Inc. golf clubs has been centered in Dallas since its inception in 1991.

Adams Idea Irons Review

I was actually quite impressed when I first took a look at the Adams Idea irons.

They look like premium game improvement irons that Callaway or Cobra produces. The Adams Idea irons have fairly hefty soles; but they aren’t so wide that they glare at you at address.

There is enough width to help you glide through the turf and launch the ball high. The Adams Idea irons have a hollow body design. To be honest, they didn’t feel like hollow body irons to me. Usually, Hollow body irons have a thin feel due to the unsupported face.

But the Adams Idea irons felt substantial through impact. Nevertheless, they produced decent distance. With the 7-iron, I was getting an average carry distance of 153.7 yards. The Adams Idea irons also have variable thickness faces. This made mis-hits a bit straighter for me.

Overall, the dispersion wasn’t incredibly tight. There was a decent amount of side spin even on face-center strikes. But keep in mind that these are game improvement irons. They were designed to be easy to hit – and they certainly are easy to hit.

The Adams Idea irons produce a mid/high launch angle thanks to the low CG. The 360° undercut makes it easy to get under the ball and send it in the air. These irons are very comparable to some of the GI irons that bigger manufacturers are producing and they can be had for a much lower price.

The Adams Idea irons come in a few different configurations: 4-PW, 4-AW, 5-PW and 5-AW.

Who Are They for?

The Adams Idea irons would be a really good selection for mid to high handicappers. There is a bit of workability in them but the best thing about them is that they are extremely playable. It didn’t take me very long to fall into a groove with these irons. Once I locked onto the sweet spot, it was hard to miss.

Pros & Cons

Pros:

  • They produce good distance
  • They play well from rough lies
  • They look really nice
  • They’re affordable

Cons:

  • Dispersion could be tighter

Overall Score: 96/100

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Adams Tight Lies Golf Club Set Review

The Tight Lies series of clubs was released in 2020 and it marked the end of a 5-year production hiatus for Adams Golf.

The complete set includes a driver, 3-wood, 5-wood and irons 5-9.

The driver reminded me of some of the game improvement drivers that Cobra has been producing. The head is elongated from front to back and looks pretty big behind the ball. It felt impossible to miss the sweet spot with this driver. The MOI must be ridiculously high because even when I hit a thin shot, I wasn’t losing much ball speed.

Overall the driver is incredibly forgiving but there is almost no workability to be had. The fairway woods were equally forgiving. They were also producing towering launch which didn’t fit my aggressive tempo so I was losing some carry yardage. But for the average high handicapper, I feel like these woods would be a perfect fit.

The Tight Lie irons feature a deep cavity back and weight ports near the toe and heel. Mis-hits felt very stable – in fact, every shot I took with these irons felt really stable. They have moderate offset but you can’t really work them.

Taken as a whole, the Adams Tight Lies golf club set is very forgiving. You can’t really affect draws or fades at will with them; but they will keep you on the fairway and produce good distance.

Who is it for?

I would recommend the Adams Tight Lies golf club set to beginners and high handicappers. Basically, if you are a 22+ handicapper the Adams Tight Lies golf club set will benefit you through accuracy and distance. It’s very easy to affect straight shots with every club in this set and you don’t need a ridiculously fast swing speed to coax good distance from them.

Pros & Cons

Pros:

  • Very forgiving set
  • The irons have a cool gunmetal finish
  • Good set for beginners
  • Satisfying sound at impact
  • Good distance

Cons:

  • Limited workability throughout the set

Overall Score: 95/100

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Adams Ovation Irons Review

There’s no doubting who these irons were made for.

Just take one look at the size of them and you can tell these clubs were made for beginners and high handicappers. The Adams Ovation irons feature very deep cavity backs and progressive weight ports near the heels and toes.

The weight ports shrink in size as you work towards the scoring irons and the toe section gets rounder. But even in the long irons, I found that toe-side mis-hits were flying as straight and fast as face-center strikes. The Adams Ovation irons seem to eliminate the effects of common mis-hits.

As a beginner, you’re going to hit the high-toe area of the face pretty often. But with these irons, you won’t have to worry too much about losing distance or horrendous hooks. The soles are also nice and wide so you get good launch and turf interaction.

I was even able to impart some spin on the ball with the short irons in this set so there is a bit of workability in them.

Who is it for?

The Adams Ovation irons are really good for players who are still trying to break 100. When I was testing them, they reminded me very much of Callaway Big Bertha irons. They cover up all the common mis-hit areas of the face and they look very confidence-inspiring at address.

Pros & Cons

Pros:

  • Great toe-side forgiveness
  • Progressive weighting
  • Good short game control
  • Easy launch
  • Affordable

Cons:

  • A bit heavy

Overall Score: 97/100

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Adams A70S Irons Review

First and foremost, the Adams A70S iron set is a hybrid iron set.

These are pretty big irons overall and they are aimed at pure beginners. Irons 3-5 have 44-gram weights in the heel and toe to promote forgiveness. Irons 6 and 7 have the weight shifted to the back of the club head. They also feature cambered soles.

In truth though, the entire set has remarkable turf interaction. With larger iron heads, digging is a real problem for me. But I was sending almost no turf into the air with these hybrid irons. The shorter irons in the set have a deep cavity back design.

The only thing I didn’t like about this set was that the feedback was very limited. My mis-hits felt and sounded like pure strikes so I really couldn’t tell where I was making contact. But flight was largely unaffected. Even on intentional mis-hits I was getting playable lies.

They launch too high for my swing speed; but again, I don’t think this will be a problem for most beginners.

Who Are They for?

The Adams A70S hybrid irons are ideal for beginners. They play straight and long which is exactly what you want when you first start playing.

Pros & Cons

Pros:

  • They look very forgiving behind the ball
  • Straight flight
  • Good distance
  • Comfortable to swing
  • Excellent for beginners

Cons:

  • Probably not good irons after you break 100

Overall Score: 97/100

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Is Adams Idea A Good Brand? – Final Thoughts

The only knock I have against Adams Golf is that they don’t make clubs for low handicappers.

All the clubs I tested were incredibly forgiving but I can’t put them in my bag as a somewhat experienced player.

Nevertheless, this is absolutely a good brand if you’ve just begun playing golf or are a high handicapper in search of affordable clubs.