What Is Pureing A Golf Shaft – Is It Worth It Or Just A Myth?

If you have never heard of pureing a golf shaft, you are not the only one. As technology has improved, so has analysis, stat tracking, and custom fitting. Many golfers are realizing at this point that grabbing a set of clubs off the shelf may not be the best fit for their golf game and their career.

Pureing a golf shaft is a relatively new concept, but it is a viable one. We have put together a quick guide the explains golf shaft pureing, who should do it, and what it accomplishes. If you have ever had any questions about golf shaft pureing, spining, or flowing this is the place to be!

What Exactly Is Pureing A Golf Shaft

Pureing a golf shaft is when a golf shaft is taken out of the golf club, analyzed, and then placed back in at a strategic angle. Many golf clubs, when they come from a manufacturer, could have small imperfections in the shaft. This is not usually an issue, but for some players, it can be. Yes, this means there could be a scientific reason why six iron is your nemesis!

What’s The Spine Of A Golf Shaft

Sometimes the process of pureing a golf shaft can be called spining. This is because the spine of the golf shaft is aligned in a certain way to give the player the best benefit and eliminate some of the inconsistencies in the golf clubs. The best way for the spine to be aligned in a golf club is with the spine being located downline of the clubhead. If the spine is aligned directly with the clubhead, it can cause some issues with both distance and accuracy.

How Does It Effect Performance

Having your golf clubs pured only makes sense if it is going to give you an increase in performance. Certainly, all of this information about custom fitting, lie angles, club weights, shaft kick point etc. can become a little bit over the top. When it comes to pureing golf shafts, the two performance attributes that are going to be most affected are distance and accuracy.

Proponents of pureing golf shafts suggest that because the golf shaft is installed in the clubhead properly, the player can get the most distance out of their shot.

When it comes to feel, golfers will not know that they are swinging a golf club that has been pured. When they hit a great shot, they still will not know that it was related to the fact that the club was pured. When the pured golf shafts were tested the golfers using them had no idea which club they were hitting and whether or not it had going through the pureing process.

Is It A Myth Or It Actually Effective? – Any Studies Done?

Just like some people refuse to believe that custom fitting is necessary, some think that pureing is just another way to charge golfers more money for their golf clubs. Luckily there have been some studies conducted to find out if this process is actually effective.

The way the study was conducted as a group of seven golfers got two golf clubs each to hit with. One of the clubs had been pured, and the other had not. Outside of that, the clubs were identical. They both had the same grip, shaft, and clubhead as well.

When the study was being conducted, the golfers had no idea which club was the pured shaft and which was the non-pure golf shaft. They hit shots on a launch monitor, and all types of statistics were collected. The ball speed, clubhead speed, launch, dispersion, and distance were all measured.

At the end of the study, the results were pretty surprising. On average, golfers using the pured shaft were able to hit about seven yards further on average, and they were about two yards more accurate. Although this may not seem like a large number, most golfers have about ten yards difference between their irons.

This means that a pured golf shaft can potentially go one club further than the club you are currently using. When you look at it that way, this is quite a significant difference. Of course, there is always a downside to these great revelations in the golf world, pureing a golf shaft does come at a cost.

Does It Have A Different Effect On Different Clubs – Drivers, Irons, Wedges?

You can pure any of your golf shafts. The professionals that play on tour probably won’t put a shaft in a club unless it has been pured, and they know that it is not a lower-performing shaft. If you are going to get yourself involved in this process, you may and well have all of your clubs done.

How Much Does It Cost

Pureing a golf club is going to cost anywhere from $30 to $40 a club. When you consider doing this with the majority of your golf clubs, the costs are going to add up. In fact, unless you love your current set of golf clubs, this is an investment that may or may not be worth it.

If you are playing with a seven-year-old set of golf clubs and you have the shafts pured, you may pick up a few yards. Chances are if you had purchased a new set of clubs, you would have also picked up a few extra yards just because of changes in technology.

If you don’t want to break the bank, but you still think pureing a golf shaft is the right fit for your game, look for a manufacturer that will allow you to order your clubs “spine aligned” or “pured.” When you purchase clubs like this directly from the manufacturer, the costs will be less. There is much less work involved because golf clubs don’t need to be taken apart first.

Is It Worth It?

Whether or not pureing your golf clubs is worth it is going to come down to personal preference. Do these types of statistics and minute differences make a significant difference in your game? If you are an inconsistent golfer that struggles to get the ball from point A to point B, the money you will spend on pureing is going to be the best spend on lessons.

If you are an avid golfer or a very refined player, then the pureing process starts to make a little more sense. When you know that the difference between six or seven yards could mean taking your handicap down a few shots, then it does become worth it.

For the lower handicap players, the accuracy is the real benefit. However, two yards of difference in the studies may not seem like a tremendous amount thinks of it as a six-foot putt for a birdie as opposed to a twelve-foot putt for a birdie. We know which one we would rather have.


Where To Get It Done?

Since Pureing is not a technology that all players are using at the moment, it can be a little hard to find places to have it done. The most popular system is the SST pure. You can send your clubs in to be pured, or you can work with a local Golf Works manufacturer to have them done.

Another place to get it done is Dallas Golf; there they do something called Flowing. Flowing and Pureing are the same thing, just called different names because different companies are providing the service.

Should I Pure Or Not?

We wish there were a clear cut yes or no answer as to whether or not you should pure your golf shafts. You have to decide if the difference in the performance is going to warrant the spend. This is the same decision you must make any time you decide to upgrade your equipment as well.

If you are a low handicapper that plays the game competitively, it makes a lot of sense to have your golf shafts pured. If you are a twenty handicapper that plays golf with your friends on the weekends, this is not going to be a revolutionary change in your golf game.

Higher handicap golfers are going to be much better off focusing on their short game and their fundaments than worrying about the shaft orientation and axis. Although this technology is marketed to the average golfer all the time, this is something that lower handicap players should be doing.


Pureing a golf shaft has been an exciting discovery in the history of golf. As we continue to learn and discover more about the game, there are going to be more revelations and essential advancements. We do believe that at some point, all golf clubs will come from the manufacturer with the proper shaft orientation. It seems like the next logical step when you consider how far the club heads have come; the shafts are bound to follow.